In an age of multifaceted businesses around the globe, many are taking their business online to be part of a worldwide presence. However with specific goals and objectives every business is different from another. Some are large, some small, and some are a one man show, but regardless the size of any business, people and entities get into business for one common goal, what’s their bottom line? What’s the return on investment ROI? Entrepreneurs, CEO’s and upper level management only care about WHAT the numbers tell them. Is it working? Is it making money? Is it converting? What’s the story behind the numbers?
Much like the financial and income statements show snapshots of a individual or company’s monetary health, Web Analytics is a snapshot of how a website is functioning. It tells marketers, IT professionals, as well as upper level managers the story of how trends work and how consumers behave online. If you have a company website or blog you can use web analytic tools to track how your site is performing based on metrics. I will talk about metrics in another post, for now here are 6 free web analytic tools to help with your online goals and objectives.
Google Analytics - Is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.
Woopra.com – Is a web analytics service offered by iFusion Labs LLC that generates live detailed statistics about the visitors to a website. The service is provided in real-time using a desktop application. Woopra delivers a complete suite of enterprise grade analytics in one easy to use live interface. Now you can monitor multiple Websites simultaneously in a tabbed window and switch quickly between each.
Woopra also lets you watch visitors LIVE as they navigate your site, interact with them via Chat, set up real time notifications, track campaigns, set up funnels, and much, much more.
Wasp.com -Allows you to test the state of your analytics tagger faster than ever without having to look at source code. You’ll be able to see your tags, save time, see detected values, find missing tags, detect double tagging, capture flash events and export data.
Other Free Web Analytic Tools
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