This is class assignment that requires to post on my blog. The assignment is based on a “Viral Marketing” video concept on being an “Independent Woman.” The project is based on a fictitious business name, Laptops For All.

The psychographic market for this viral video is connecting with women between 18-50 years of age who are independent, interdependent, ambitious, and goal oriented. The target is: women who want to make a difference in their lives as well as the lives of others around them. It connects the brand story because Laptops For All is “All Things To All People.” The connection of the story pertains to a woman’s life: What she goes through everyday, what she thinks about, her self worth, her dreams, aspirations and how she wants to accomplish them. The video starts with a statement of, “I Am A Woman” then it leads the viewers from her goals and accomplishments to the closing of a question of: “What she wants” and “Go Ahead and Ponder On It.”

Women of all ages and cultures can relate to this. Women who have gone through struggles and challenges in their life who want to see change, they want a life filled with happiness and accomplishments, they want a sense of purpose in their lives. Living in the 21st century women are more aware of what they want, many want to go back to school, start a business, write a book, travel the world, women want to live their dreams and do impossible things. The video reveals some understanding of different personalities types and backgrounds. The different pictures reveal what makes each woman tick based on the statement, “I Am.”

The call to action is to register with Laptops For All and in registering with Laptops For All, they will get a FREE eBook Guide on Laptops, a catalog on shopping as well as tips on the best laptops and accessories based on a woman’s personal and professional goals. The reason for a registration is to capture an email to follow up on updates through newsletters and special deals. They can also get a chance to win a free laptop just by registering. The goal is to eventually trust Laptops For All for all their computer, hardware, software, and accessory needs.

Again, LaptopsForAll.com is a fictitious business name demonstrating the concepts of a viral video and how to market a brand name through that campaign. Thanks for taking the time to view the video. Enjoy!